Tổng quan
Nhu cầu thực tiễn
In the era of globalization and digital transformation, modern enterprises are increasingly focusing on building professional, cohesive, and adaptive working environments to enhance competitiveness and integration into international markets. Internal communication and corporate culture have emerged as two core elements that determine an organization’s sustainable development. Effective internal communication not only serves as a tool for delivering information but also helps spread core values, foster employee engagement, and build trust between leadership and staff.
Moreover, in today’s multicultural workplaces—especially in companies operating internationally or involving foreign personnel—cultural differences can become barriers to communication, cooperation, and management. Therefore, understanding and managing the relationship between internal communication and corporate culture is essential to maintaining internal stability, improving work efficiency, and strengthening global competitiveness.
Tổng quan tài liệu công trình nghiên cứu liên quan
Previous studies have highlighted the importance of internal communication in enhancing organizational management and shaping corporate culture (Ninh, 2022; Hà, 2019; Welch & Jackson, 2007). At the same time, research by Yue et al. (2021), Martins et al. (2018), and Prasetya & Kartikawangi (2021) emphasizes the bidirectional relationship between internal communication and corporate culture: effective communication helps form strong corporate culture, while corporate culture, in turn, shapes the communication style and practices of an organization.
Furthermore, scholars such as Li (2024), Khomenko et al. (2015), and Brondoni (2006) have pointed out the powerful influence of globalization and digitization on the transformation of communication systems and corporate cultural identity. Key factors such as cross-cultural communication, digital platforms, and global competition are reshaping the way organizations operate and preserve internal culture.
Ý nghĩa khoa học
Significant in Corporate culture in Viet Nam
This research contributes to the theoretical foundation on the mutual relationship between internal communication and corporate culture in a modern context. By clarifying concepts, roles, and interactive mechanisms, the study provides valuable insights for managers to better understand how to design communication strategies that support and strengthen corporate culture. It also shows how culture, in turn, shapes the communication norms and methods used across the organization.
Significant in Corporate culture in India
In the context of globalization, both internal communication and corporate culture are influenced by cultural diversity, competition pressure, and technological development. This study has scientific significance in identifying the challenges and opportunities businesses face when operating across borders. It offers practical foundations for designing effective internal communication strategies in multicultural environments, helping organizations improve adaptability, integration capacity, and global performance.